7 Favorite Chinese Brands for Chinese New Year Gifts

As Chinese New Year will light up homes and skies around the world at the end of this month starting Jan 24 (the eve of Chinese New Year), many of have already begun the annual shopping “shuffle” to find those perfect Chinese New Year gifts. And many Chinese brands you might not know happen to shine as splendid gift choices for Chinese New Year.

Here are 7 favorite Chinese brands – featuring foods and supplements — that you should consider while shopping for Chinese New Year, along with links to online stores in China and also around the world, including Amazon (where your purchases help support this site).

Three Squirrels (三只松鼠)

Chinese have gone nuts (pun intended!) over this label, which reigns as one of China’s best-selling snack brands and boasts an adorable trio of squirrels as its mascots. Naturally, things such as pecans, macadamias, pistachios, almonds and more stand out as favorites, but Three Squirrels also sells dried fruits, fruit and nut combos, plus a wide array of products that cover practically every snack category in China (from cookies, crackers and cakes to smoked/dried tofu and, yes, even potato chips). If you live in China, buy from the official Three Squirrels online stores on Alibaba’s Tmall or JD; you can also find Three Squirrels on Amazon.

Prince of Peace (太子牌)

This Hong Kong brand has won fans across the world and become one of the most ubiquitous ginseng brands in Chinese supermarkets across America for its quality and potent American ginseng products. While Westerners tend to like the convenience of the teas, capsules and powders, most Chinese will prefer whole root ginseng or ginseng slices. In China, you can buy on JD’s online marketplace. Otherwise, visit the Prince of Peace online store or Amazon.

Honey West (楼兰蜜语)

This brand name captures the sweet allure of the many popular snack foods of western China that have enchanted peoples’ tastebuds. Unlike Three Squirrels, Honey West specializes in western Chinese snacks such as large Chinese jujube dates, walnuts, raisins, figs and much more. As much as I love Three Squirrels, Honey West has become my go-to choice for Chinese New Year gifts for the family – their boxed Chinese jujube date/walnut combos always bring a delicious helping of joy (and good fortune, thanks to their clever packaging design) to the table at the holidays. You can find Honey West on Alibaba’s Tmall or on JD.

By-Health (汤臣倍健)

As vitamin brands from abroad have multiplied in the Chinese market, the domestic brand By-Health still flexes its muscles as one of the top choices for Chinese consumers looking for quality supplements at a good price. And since By-Health imports many of its key ingredients, buying from them can be like opting for an overseas brand. Even better – By-Health offers a selection of nearly every major vitamin, from vitamin B and C to multivitamins and calcium to even specialty supplements such as spirulina and garlic oil. You can purchase By-Health online at their Alibaba Tmall official store or their JD official store, and also visit its English website.

Olivoila (欧丽薇兰)

For years I’ve watched olive oil pour into supermarket shelves – and kitchens – across China, to the point where the country has risen to become one of the world’s major importers of this product. While Spanish and Italian imports vie for customers, the Chinese brand Olivoila, which promotes its own blend of imported olive oils tailored to the Chinese market, continues to sizzle among leading choices. In fact, my employer even gave a special boxed set of Olivoila olive oil for Chinese New Year. Here in China, you can purchase Olivoila at the Alibaba Tmall official store or its JD store.

Great Wall (长城葡萄酒)

The Alibaba Tmall supermarket listed a gift box of Great Wall red wine among its hottest selling products for Chinese New Year, a testament to how beloved this time-honored brand remains, despite the diverse range of imported wines that have flooded the Chinese market. For Chinese New Year, choose wines in red, the most festive color of the season. You can purchase Great Wall at the Alibaba Tmall official store or its JD official store.

White Rabbit (大白兔)

For many Chinese, White Rabbit candies, which date back to 1959 and represent one of the first treats in modern China, recall the sweet taste of nostalgia with every bite. And since generous bowls of candies always feature in Chinese New Year celebrations, consider surprising your Chinese loved ones with a box or some bags of these. They come in the traditional white milk candies as well as some newer and more innovative flavors (such as wasabi!). You can buy White Rabbit candies at the Alibaba Tmall official store or the JD official store, as well as on Amazon.

Photo credit: By David290 – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=77127042

What do you think? What are some other favorite Chinese brands you would recommend for Chinese New Year gifts?

Need more Chinese New Year gift ideas for your Chinese loved ones? I’ve written extensively on the subject of gift-giving and recommend the following posts:

P.S.: If you’re shopping this Chinese New Year on Amazon.com, you can actually support Speaking of China — at no additional cost to you — by making a purchase through one of my affiliate links. Thanks!

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