As the holiday shopping season is fast approaching, gifts once again emerge as that perennial to-do on many of our lists. But with Singles Day kicking things off in China, it offers a great opportunity to sift through the data and get some gift inspiration for your Chinese loved ones this holiday season. Here are some major trends to consider, based on purchases Chinese consumers made during or around Singles Day in 2019:
Travel a hot ticket this year
This year, a growing number of Chinese have opted for experiences over things by choosing travel products on Singles Day, as China Daily reported in the Nov 14 article Chinese buying more travel products:
In the past five years, the number of travel product orders on Nov 11 has seen a compound annual growth rate of nearly 60 percent. Each year, the number of new consumers who bought travel products grew by more than 30 percent over the previous year, according to Fliggy, the online travel arm of internet giant Alibaba Group.
On Monday, more than 5 million people booked overseas trips on Fliggy. The total transaction volume of international flight tickets jumped 50 percent over last year. The platform has also seen over 900,000 visa orders and 1 million nights of hotel bookings, the travel arm of Alibaba added.
So for your holiday gift-giving, why not hop on that bandwagon and opt for a little traveling fun this holiday season or in the coming year?
Besides splurging on planes, trains or automobiles and hotel and resort stays, think about those travel must-haves or comfort items that make the journey even more pleasant. Suitcases and luggage sets, bag tags, comfy pillows, luggage trackers, travel-friendly apparel and much more could go on your list.
In a China where lightning-fast shopping delivery services and takeout reign, it’s no surprise then that many shoppers this year gravitated toward more service-oriented purchases, as the China Daily article Shifting trends behind China’s record shopping spree notes:
Services consumption is also rising. Door-to-door beauty care, luxury product maintenance and other services were popular on e-commerce platforms during this period.
So why not order your special someone some good service this year? Or consider providing a little something yourself (hint, hint)? 😉
The latest electronics still shine
A recent report from China Daily on 5G handset sales — 5G phone shipments quadrupled in Oct – delivered some eye-popping numbers, and the fact that it came ahead of Singles Day makes it even more astounding:
Shipments of 5G mobile phones in China witnessed a sharp 401.81 percent surge month-on-month in October, according to data from the China Academy of Information and Communications Technology on Monday.
Overall domestic mobile phone shipments in China reached 35.97 million units in October, down 6.7 percent year-on-year and 0.7 percent compared with September. 5G mobile phone shipments sent out 2.49 million units, compared with 497,000 units a month earlier, data showed.
As 5G networks emerge around the world, you can bet 5G devices – and other trendy electronics – will certainly light up this holiday season, and make for great gifts for your loved ones as well.
P.S.: Looking for more gift ideas for your loved ones? Peruse all my advice on holiday gift-giving at the Holiday Gift Roundup post, which includes 7 Great Chinese New Year Gifts Sure to Impress Friends, Family and Coworkers, Giving Gifts to Your Chinese Family – A Modest Guide, 4 Tips for Giving Gift Baskets in China and Gifts to Buy Abroad for Chinese Family and Relatives.