Ever since I’ve moved back to China, Singles Day — or Double 11 — has been a part of my yearly shopping routine. And this year was no exception. Once again I was among the millions who participated in the global shopping gala, from buying presale items to even staying up until midnight to be the first to snap up a coveted scarf in short supply (yes, I got it!).
Since I’ve participated year after year on Alibaba’s Tmall platform, it has given me a unique perspective on what has become the world’s largest shopping event (generating more sales than Black Friday and Cyber Monday combined). So I’d like to share a few takeaways from my experience, and also some tips for anyone who wants to dig into this event:
Head on over to WWAM BAM to read the full article — and if you like it, share it!