Holiday Purchases Boosting Income Is a Good Tradition – Pub’d on China Daily

China Daily published my article detailing how I started a new tradition of making holiday purchases that supported a good cause at the same time:  Holiday Purchases Boosting Income Is a Good Tradition. Here’s an excerpt:

“No need to give us jujube dates-we have plenty of them.”

This message from my in-laws, delivered by my husband Jun after he returned from a quick trip to his hometown in rural Zhejiang province, exploded my annual Chinese New Year tradition of sending all the family members packaged gift boxes of large Xinjiang jujube dates. After years of believing I had hit upon the perfect gift for the holidays, I was now left scrambling for an alternative.

And the options in my usual online supermarket didn’t look promising. As I ticked off the possibilities with my husband-Beijing-style haw cakes or ginseng or chocolates-he vetoed every one, saying the family could probably buy them or already had them. His mom had even tucked into his backpack a heaping plastic bag of assorted chocolates in flavors ranging from toffee to brandy, a reminder of the increasingly global goods available in the village of his childhood, making my search for something unique even more challenging.

After what felt like the 100th time of fruitlessly scrolling through Chinese New Year goods online, a picture of a gift box of goji berries, a specialty of Ningxia Hui autonomous region, suddenly drew my thoughts back to my 2020 reporting trip to the region for a video shoot. I went to Ningxia to explore how it was leveraging some of its most celebrated agricultural products-including those renowned goji berries-to alleviate poverty, mainly through online sales. And I’d made a number of friends along the way, who welcomed me to contact them anytime.

Surely, they must have some Chinese New Year goods, I thought.

Read the full piece here — and if you like it, share it! Wishing you a Happy (and bullish) Year of the Ox!

P.S.: Image above features me and the friend from Ningxia I mentioned in the article.

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